Marketing ConsultingFounder Coaching
Actionable Marketing for Shopify-Focused Agencies, App Companies & Consultants
You're too busy doing the work that brings in the Benjamins to think about where the next client or customer will come from. But it's OK as you've got an action item on your to-do list that says "marketing to attract new clients" scheduled for sometime never.
You're an expert in your field, but the thought of marketing your business fills you with dread. After all, you'd rather spend your time designing or coding than wrangling email templates and coming up with something "Linkediny" for, well, Linkedin.
Way back when you started, you threw a few hundred bucks at marketing and it "failed" to bring in any new leads. Why would it be any different now? You've got this far without it, so you carry on and hope for the best — but is hope really your best strategy?
Economic times are tough, and the thought of hiring a marketer to help you get started makes your P&L angry. But it's OK, as you've found a $99 course that will give you all the secrets and get those leads flowing in. You just need to download it and find the time to watch the first video!
You've done some research and downloaded a spreadsheet to plan out your next quarter's activities, but all those rows and tabs make you want to get back to doing the work that your clients pay for. Something will happen — it always does (kind of)!
You look at other players in your market, and they appear to have it all figured out. They're publishing content, commenting on posts, and speaking at events every month. They are so far ahead of you that you wonder if it's too late to even start, as you're never going to be as "on it" as they are.
Your business is focused on building, launching, maintaining, and growing Shopify stores for your clients. You do this through one-off projects and retained services. You crave a persistent pipeline of interesting clients.
You design and develop Shopify apps and distribute them in the App Store. Additionally, you may consult or build custom apps for other agencies or clients. You're looking for ways to stand out, reduce churn and increase LTV.
Your expertise supports other businesses in the ecosystem. Perhaps you're an amazing copywriter, the best in the biz at PPC or an ecommerce growth specialist. You want to build your authority and get noticed.
AKA the roadmap for your marketing efforts. A well-devised strategy ensures you're heading in the right direction, helps you make informed decisions, and stay on track to reach your goals effectively.
Content is the backbone of your brand's voice. It not only captures attention but also builds trust, credibility, and loyalty among your clients and customers and keeps them engaged and coming back for more.
From networking opportunities and meetups to workshops and product conferences, events help create meaningful connections and leave a lasting impression of your business, your products and your services.
Email marketing done well can transform your business. Done badly, it can be disastrous. It's about delivering the right content at the right time for maximum impact to keep your clients and customers informed and engaged.
Providing valuable resources and insights to your current and future customers isn't just about sharing knowledge. It's about empowering them to make informed decisions and become advocates for your brand.
Do you really know your customers? Understanding their needs, preferences, and feedback is crucial for building lasting relationships, driving loyalty, and ultimately growing your business.
A day together (in-person or online) to go deep on a Very Important Problem. We'll identify what's been holding you back and get you over the hump. Ideal for businesses struggling with marketing strategy and delivery.
A month-to-month service to amplify your businesses message. Ideal for developers who prefer code to copy, founders doing "all the things", and agencies with little or no internal marketing resources.
Not everything fits neatly into a standard predefined package. That's why I offer a bespoke engagement option. Let's work out what needs improving and tailor a mix of strategy and delivery that meets your exact requirements.
Michael SalvoFounder Whitecap SEO
1-on-1 business coaching with Keir has been a godsend, and has really accelerated our ecommerce marketing agency to the next level. Keir is thoughtful and dedicated, and the strategic guidance, insights, and direction he provides is incredibly valuable. I believe every Shopify Partner can benefit greatly from working with Keir.
Courtney SymonsSenior Writer Shopify
Keir has an incredible knack for building relationships with colleagues, business partners, and specific audiences. He led massively successful international campaigns using his talents in content creation, marketing, and creative ideation. His industry connections, thought leadership, and strategic intuition make him an invaluable asset when it comes to building a brand that resonates.
Jeremiah PrummerFounder & CEO KnoCommerce
Working with Keir was an absolute pleasure. We worked together for more than six months, during which time he helped me process pricing strategy and positioning. Without changing a single feature, we were able to reposition our plans and increase revenue from new users by more than 150%. Needless to say, that's had a massive impact on our go-to-market strategy and scalability.
Patrick McCarthyFounder Digifly
Working with Keir to help grow our agency has been nothing short of incredible. He has provided unparalleled 1-to-1 coaching and helped us address key areas of the business, including our offer and pricing structure. If you are an ecommerce agency working with Shopify, I can't recommend Keir enough.
Björn ForsbergFounder FORSBERG+two
Keir brought his wealth of experience and knowledge to help plan the marketing strategy and roadmap for my Shopify apps. His insights have been invaluable in growing the business, and in a way that was perfectly tailored to my goals. Keir not only brings his wealth of knowledge, but his great personality and humour. A pleasure to work with.
Chathri AliFormer COO ReCharge
Keir was instrumental to the success of our third annual user conference, ChargeX Summit 2019. His ability to curate our speaker list as well as prepare speakers for each keynote and panel was invaluable. Adding Keir to our event was like adding a superpower boost to our team. I wouldn't plan a conference without his insight and support.
Union WorksShopify App Developers
Keir is an absolute pleasure to work with and never fails to surprise us with the depth of his skillset and the reach of his network. His understanding of the opportunities and challenges presented by the Shopify Partner Ecosystem is invaluable and attests to his involvement in the pouring of its very foundations. His keen eye for the 'real' information and the key objectives for success has helped us to focus and streamline how we operate, market and support our apps.
Keith MatthewsFounder Milk Bottle Labs
We have the pleasure of taking Keir's advice many times at Milk Bottle Labs. As a regular contributor to our Milk Bottle Labs Podcast, Keir always shares one golden nugget of Shopify knowledge leaving listeners both entertained & educated. Keir is, without doubt, one of the most professional, passionate, energetic, dedicated, and trustworthy individuals I have met since joining the Shopify ecosystem.
Cat HunterEcommerce Content Specialist
Having collaborated for the best part of a decade, I can wholeheartedly recommend Keir to those of you looking for level-headed industry advice and expert guidance. Keir has a remarkable knack of clarifying situations in a way that helps you see solutions for yourself, meaning his support often extends far beyond his original engagement.
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This is the web site of Keir Whitaker — I'm a UK-based marketing consultant, coach and advisor and founder of event series Craft+Work.
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